Yes, Curves Is Still Here and Still Serving Women Over 45

For almost 30 years, Curves’ target demographic has been the same — women over 45 years old, mostly in rural America. This demographic often is overlooked by other health clubs. But Curves knows its market and is proud to still serve that market as it enters its 30th year in 2022.

Watch the full interview here with Holloway above to hear more about how Curves is adapting to today’s market while still meeting the needs of its demographics.